yota launches crowdfunder to get its dual-screene-ink smartphone to the u.s. fans of unusual smartphones should point theireyes at this indiegogo campaign. russian smartphone upstart yota devices is today launching itscrowdfunder to bring its sequel dual-screen e-ink android-based smartphone, the yotaphone2, to market in the u.s. we reviewed the yotaphone 2 earlier this year,with tcâ€™s darrell etherington dubbing it â€œone of the first smartphones in a longtime to genuinely surprise meâ€, and flagging up the benefits of packing a secondary, lowpower consumption e-ink display in your pocket if you do a lot of reading on the go. the phone has two screens: on the front isa 5-inch amoled display, and on the back thereâ€™s
a 4.7-inch e-ink screen. both are touchscreens.yotaâ€™s software allows for content to be sent from the color screen to the always-onrear screen for reading, decoration or information purposes. the android 5.0 lollipop updatewill be rolling out to yotaphone2 this summer. yota devices intends to launch the smartphonein the north american market this summer, and is using the indiegogo website to takepre-orders â€” with the handset starting at $500 for early backers (with an august shippingschedule). itâ€™s looking to raise $50,000 via the two-month campaign which it says willbe used to help pay for the certifications and regulatory fees required to launch inthe market. crowdfunding and direct online pre-sales isone way for a new oem to enter a new market
without the support of carriers, which ofcourse drive the vast majority of device sales. yota devices has zero hope of breaking intothe mainstream but does have the chance to reach a niche, tech-savvy audience and onethatâ€™s most likely to appreciate its android handset with an e-ink twist.